WHAT'S UNIQUE Sulfate, phosphate, & paraben free. Strengthens and fortifies the hair shaft Helps to thicken and texturize Adds volume and dimension for a fuller look Shampoo pH 5.5 - 6.6 Conditioner pH 4.5 - 5.5 KEY INGREDIENTS Biotin: Also known as Vitamin B7, is a water-soluble vitamin that acts as a coenzyme in the body, which contributes to the production of healthy hair. Collagen: The most abundant protein in the human body that helps renew cells, improves the health of skin and hair and ensures the elasticity and regeneration of hair. PH BALANCE pH levels between 5 - 7 are ideal for shampoos and conditioners. The amount of hydrogen in the solution is what determines whether it is acidic or alkaline. Solutions with higher pH levels are harsher on hair and cause the cuticles to open, exposing the interior of hair shafts. Slightly acidic solutions work to close and protect the cuticles and in turn, help to retain moisture in the shaft. NO BAD STUFF Biotin & Collagen Strengthening Hair Mask contains no sulfates, which can be irritating to skin and eyes and strip hair and the body of naturally protecting oils No parabens, which have been labeled as “environmental endocrine disruptors” in studies No phosphates, which are additives that cause environmental issues such as excess algae growth in bodies of water, amid other negative impacts INGREDIENTS WATER (AQUA, EAU), CETEARYL ALCOHOL, DIMETHICONE, CETYL HYDROXYETHYLCELLULOSE, BIOTIN, HYDROXYPROPYLTRIMONIUM, HYDROLYZED COLLAGEN, STEARTRIMOMIUM CHLORIDE, CETRIMONIUM CHLORIDE, PARFUM, AMODIMETHICONE, TETRASODIUM EDTA, CITRIC ACID, DMDM HYDANTOIN, PHENOXYETHANOL ACETATE HOW TO USE After cleansing with Biotin & Collagen shampoo, apply generously to damp hair and leave on for up to 5 minutes. Rinse thoroughly. For best results, use weekly.